Stand-Alki-IMM-Iratzoki-Lizaso
Iratzoki-Lizaso-Design-Alki-Stand

Despite the particularity of the
place and its proportions, the location
of the stand was really good.

Alki-Stand-IMM-Cologne

Design Process

Sketch-Alki-IMM-Cologne-Iratzoki-Lizaso

The space was divided
in different parts with some
archetypal-home-shaped walls.

Stand-Design-Iratzoki-Lizaso
Iratzoki-Lizaso-Stand-Alki-IMM-Bloc

These walls had some openings and were
organized in order to display the different
pieces of furniture in a natural flow.
This way, Alki´s wide range of products was
shown in a clean and understandable architecture.

Iratzoki-Lizaso-Stand-Alki-IMM-Plan
IMM-Cologne-Stand-Alki-Colors-Iratzoki-Lizaso-03
IMM-Cologne-Stand-Alki-Colors-Iratzoki-Lizaso-02

A specific palette of colours was used to provide each area with a different vibe. The Main area wall had an intense orange touch while stools had a darker twist. Besides, a series of felt lamps was displayed to make the space even more special and warm.

Iratzoki-Lizaso-Stand-Alki-IMM-Lounge-02
Iratzoki-Lizaso-Stand-Alki-IMM-Lounge-01
Iratzoki-Lizaso-Stand-Alki-IMM-Lounge-04
Iratzoki-Lizaso-Stand-Alki-IMM-Lounge-06
Iratzoki-Lizaso-Stand-Alki-IMM-Lounge-05